Ask Dr. Marc with Frank Schätzing

Why “Frag Dr. Marc” begins with a central question about our future

Sometimes, all it takes is a single, well-framed question to broaden the horizon and spark a new conversation. This is exactly how we have launched our new format, “Ask Dr. Marc”—with an inquiry from Frank Schätzing.

His question:

“Dr. Marc, Frank Schätzing here. When you invent such a brilliant product, how do you actually make your voice heard? How do you sensitize political decision-makers to a high-tech material like aerogels—which, after all, can make a significant contribution to decarbonization, energy storage, resource efficiency, and the general technological sovereignty of Europe? This topic affects practically every area of our lives.”

With this question, Schätzing doesn’t just open our series; he captures the heart of the challenge in introducing new high-performance technologies: it is not enough to have a great product. You must also be able to communicate its value, build trust, and reach the right people.

Dr. Marc’s response demonstrates how aerogel-it is tackling this challenge: with transparency, clear explanations, and a firm commitment to not only developing innovation but making it understood.

And so, “Ask Dr. Marc” begins: with a question that opens the door for many more to come.